About Us

 

 

With a deep insight into the care needs of different groups and scenarios, Xuehanfei has built a brand matrix covering all age groups and care scenarios. It owns more than 10 benchmark brands in niche segments, enabling "targeted care" to reach every consumer:​

1. Experts in Children's & Adolescents' Care​

Its brand "Yaya Weishi" focuses on hair & skin care for children aged 0-12. With "mild, non-irritating, and natural plant extracts" as its core, it develops products like body washes and moisturizing lotions suitable for children's delicate skin.​

"Mulan Shaonian" targets adolescents aged 13-23. Addressing issues such as excessive oil secretion and acne-prone skin during puberty, it launches exclusive care solutions like oil-control cleansers and soothing moisturizers, filling the gap in the professional skincare market for adolescents.​

2. Full-Category Coverage for Adult Care​

The two core brands "Xuehanfei" and "Xuehuangfei" focus on high-end skincare, covering full-series products such as facial masks, serums, creams, and liquid foundations. Guided by the concept of "targeted repair and scientific anti-aging," they meet the needs of different skin types.​

"Muzhilan" and "Mengbamei" focus on refined care for women, providing one-stop beauty solutions from daily skincare to special care scenarios.​

In the men's care segment, the brand develops exclusive products (e.g., oil-control moisturizers, after-shave care) targeting men's skin characteristics like excessive oil and large pores, breaking the traditional cosmetics industry's "female-centric" limitation.​

3. Deep Cultivation in Niche Care Scenarios​

In the special care segment, Xuehanfei also demonstrates strong innovation capabilities:​

"Zu Weishi," "Ya Weishi," and "Liangzu Weishi" focus on foot care, forming a complete foot health care system ranging from foot cleansing to foot problem improvement.​

The women's intimate care series adheres to the principle of "mild, safe, and scientific care," realizing the cross-border integration of "cosmetic care + health care."​

From children to adults, from facial care to body care, from daily cleansing to special care, Xuehanfei's brand matrix truly achieves "full population, full scenario, and full category" coverage. Consumers can meet the care needs of the whole family without choosing products from multiple enterprises.​

 

 

The company avoids gimmicks, exaggeration, plagiarism, blind trend-following, and concept hyping. Instead, it focuses on solid product development, devotes itself to R&D and creating products, and provides consumers with truly healthy and practical products.​

Xuehanfei (Guangdong) Biopharmaceutical Co., Ltd. masters the intelligent connection of caring for the mind, skin, and body. With a professional original intention, it serves customers sincerely, influences them, and guides modern consumers to care for every part of their body with a healthy and green mindset - to achieve the essential goal of "healthy beauty."​

 

 

The company always adheres to the corporate operating philosophy of "Winning consumers' preference, satisfying customers, gaining national recognition, and ensuring employees' happiness." It practices the corporate mission of "Creating beauty for customers, establishing standards for the industry, and upholding virtues for the nation," and adheres to the sustainable development path of "professionalism" - integrating four core strengths: professional R&D, professional products, professional teams, and professional brands to pioneer new trends and lead the era.​

With lofty aspirations and continuous progress, the enterprise will keep innovating, strive to build a respected Chinese national brand, become a world-renowned Chinese enterprise, and achieve "Chinese beauty worthy of global recognition."​

 

 

Unified Ideology, Shared Goals​

Corporate Philosophy: Win consumers' preference, satisfy customers, gain national recognition, and ensure employees' happiness.​

Corporate Mission: Develop products with high safety, good experience, multi-functions, and stable quality.​

Corporate Vision: Achieve greater customer satisfaction, longer enterprise longevity, higher employee happiness, and contribute to national development.​

Core Values: Efficiency, Progress, Altruism, and Symbiosis.

 

 

 

It holds GMPC (Cosmetics Good Manufacturing Practice) Certification, ISO Quality Management System Certification, and FDA (U.S. Food and Drug Administration) Market Access Certification. These certifications provide compliance support for skincare products to enter the global market (especially the European and American markets) and strengthen brand credibility.